Email Marketing Platform

I contributed to the development of a full-featured email marketing platform that helps businesses design, automate, and analyze email campaigns. The system was built to improve marketing efficiency and deliver data-driven insights for better engagement.

Skills:

React, Next, Node, GraphQL, monorepo

Key Features:

• Campaign Builder: Create and schedule email campaigns using drag-and-drop templates and customizable layouts.
• Audience Segmentation: Filter subscribers by attributes, behavior, or engagement history to target specific groups.
• Automation Workflows: Set up automatic follow-up sequences, drip campaigns, and triggered emails based on user actions.
• A/B Testing: Run tests on subject lines or content variations to optimize open and click-through rates.
• Email Delivery Optimization: Manage sending schedules and handle bounce tracking, unsubscribe management, and spam-score analysis.
• Analytics Dashboard: View real-time reports on campaign performance, including open rates, clicks, conversions, and engagement metrics.
• CRM Integration: Connect with third-party CRM tools to sync contacts and campaign results seamlessly.
• Template Management: Store, reuse, and edit branded email templates for consistent marketing communication.
• User Roles & Permissions: Manage multiple users with different access levels (admin, editor, viewer).
• API Access: Enable external systems to trigger campaigns or import/export contact data programmatically.